Real food
made simple.
- Clean ingredients
- Vet nutritionist formulated
- Can increase lifespan*
- Convenient and mess free
Free shipping
Backed by Science
Real food, real results.
Don't Just Take Our Word For It
Real dogs. Real owners. Real results.
Every bowl tells the whole story.
We don't hide behind “natural flavors” or fine print. Every recipe is built with whole proteins, superfoods, and supergreens you recognize, and feel good about feeding.
Real Animal Protein
High-quality protein so dogs stay active, strong, and healthy.
Supergreens
Nutrient-dense greens like spinach and kale to support immunity, digestion, and everyday wellness.
Superfoods
Sweet potato and blueberries to fuel gut health, antioxidants, and balanced energy.
Fish Oils
Rich in omega-3s to support brain function, joint mobility, and healthy skin and coat.
Real Animal Protein
High-quality protein so dogs stay active, strong, and healthy.
Supergreens
Nutrient-dense greens like spinach and kale to support immunity, digestion, and everyday wellness.
Superfoods
Sweet potato and blueberries to fuel gut health, antioxidants, and balanced energy.
Fish Oils
Rich in omega-3s to support brain function, joint mobility, and healthy skin and coat.
New to Freeze-Dried Food?
Our freeze-dried food recipe includes the nutrition and digestibility of fresh food but with the convenience of commercial dog food.
“Premium”
Kibble
maxbone
Freeze-Dried
Fresh, Frozen,
or Raw
Try it risk-free. Your dog will thank you.
14-day money-back guarantee. Free shipping. Cancel anytime.
Try Real FoodGetting started is simple
Take the quiz
Tell us about your dog — age, weight, and preferences. We'll recommend the right plan.
Get your plan
We build a personalized feeding plan with the right recipe and quantity for your dog.
Delivered to your door
Your first order ships free. Pause, skip, or cancel anytime — no commitments.
Watch them thrive
Most owners notice shinier coats, better digestion, and more energy within 30 days.
Our Story
We couldn't find dog food we felt good about. So we made our own.
Every recipe is formulated by veterinary nutritionists and made with real, whole ingredients from US farms. Studies show dogs fed whole food diets can live up to 2.5 years longer* — and DogFoodAdvisor rated us #1 in freeze-dried§. The real proof? The empty bowls.
Read our story →
Made with only fresh, whole ingredients
Single-sourced USDA animal protein
Loaded with multi-tasking superfoods
High in protein
For dogs of all life stages
Made for Every Dog, Every Life Stage.
Our recipes are developed alongside veterinary nutrition experts and meet AAFCO nutritional standards to support puppies, adults, and seniors alike. We freeze-dry fresh, whole ingredients at peak nutrition to lock in flavor, texture, and nutrients dogs actually need. No fillers. No mystery meals. Just clean, gently processed food that looks like real food, because it is.
Freeze-Dried Beef
Beef, Beef Bone, Beef Fat, Beef Kidney, Beef Heart, Beef Stomach, Dried Seaweed meal, Broccoli, Spinach, Sweet Potato, Blueberries, Carrots, Salt, Alpha-tocopherol acetate (source of natural vitamin E), Fish Oil, Zinc Proteinate, Copper Proteinate, Manganese Proteinate
Freeze-Dried Turkey
Turkey, Turkey Liver, Spinach, Sweet Potato, Chia Seeds, Cranberries, Blueberries, Dried Seaweed Meal, Carrots, Salt, Coconut Oil, Alpha-tocopherol acetate (source of natural vitamin E), Fish Oil, Zinc Proteinate, Copper Proteinate, Manganese Proteinate.
* Lippert, G. & Sapy, B. “Relation Between the Domestic Dogs' Well-Being and Life Expectancy — A Statistical Essay.” Study found dogs fed homemade/whole food diets lived significantly longer than those fed commercial processed food.
† Apparent Total Tract Nutrient Digestibility of Frozen Raw, Freeze-Dried Raw, Fresh, and Extruded Dog Foods, Translational Animal Science, Oxford Academic (2024).
‡ Nutrient Digestibility and Fecal Characteristics, Microbiota, and Metabolites in Dogs Fed Whole Foods, Journal of Animal Science, PMC (2021).
§ DogFoodAdvisor is owned by Wag Group, maxbone's parent company. All reviews and ratings are impartial and overseen by a veterinary nutritionist.
‖ Freeze-Drying of Plant-Based Foods, Foods Journal, PMC (2020).