Our Story

Because they deserve better.

We loved our dogs too much to keep feeding them something we wouldn't eat ourselves. So we partnered with vets, sourced real ingredients, and built something we actually feel good about.

It Started With a Simple Question

What are we actually feeding our dogs?

Like most dog owners, we loved our pets like family. We took them on hikes, brought them on vacations, and made sure they had the best of everything. But one day we actually read the back of our dog food bag — and what we found didn't sit right.

Rendered “meat meals.” Corn fillers. Artificial preservatives. Synthetic vitamins added back in after high-heat processing destroyed the real ones. This was what most dogs eat every single day — including ours.

We looked for something better. Fresh food was expensive and needed a fridge. Raw was messy and hard to travel with. Kibble was convenient but nutritionally compromised. Nothing checked every box. So we decided to make something that did.

maxbone freeze-dried turkey recipe

Built With Experts

We partnered with veterinarians and nutritionists to get it right.

We didn't want to guess. We worked alongside board-certified veterinary nutritionists to formulate recipes that are complete, balanced, and meet AAFCO standards for every life stage — from puppies to seniors.

Every ingredient is real and recognizable. Every recipe uses single-sourced animal protein. No fillers, no artificial anything. Just food we'd genuinely feel good putting in our own dogs' bowls.

Try Real Food

Why Freeze-Dried?

The nutrition of raw food. The convenience of kibble.

Freeze-drying removes moisture at ultra-low temperatures without ever applying heat. That means the proteins, vitamins, enzymes, and nutrients that exist in fresh, raw ingredients stay intact — unlike kibble, which is extruded at extreme heat and loses much of its nutritional value in the process.

The result is food that's as digestible as fresh or raw, shelf-stable for up to two years, lightweight, mess-free, and ready to serve straight from the bag. No fridge required. No prep. No compromise.

#1 Freeze-Dried Food§DogFoodAdvisor

Ranked #1 freeze-dried dog food by DogFoodAdvisor.§

DogFoodAdvisor reviews and rates thousands of dog food products based on ingredient quality, nutritional profile, and transparency. maxbone earned the #1 spot in the freeze-dried category — a recognition of the real, whole ingredients and vet-developed formulations that go into every bag.

Try Real Food

Start your risk-free trial today.

40% off your first order. Free shipping. 14-day money-back guarantee. Cancel anytime.

Try Real Food

* Freeze-Drying of Plant-Based Foods, Foods Journal, PMC (2020).

† Apparent Total Tract Nutrient Digestibility of Frozen Raw, Freeze-Dried Raw, Fresh, and Extruded Dog Foods, Translational Animal Science, Oxford Academic (2024).

‡ Nutrient Digestibility and Fecal Characteristics, Microbiota, and Metabolites in Dogs Fed Whole Foods, Journal of Animal Science, PMC (2021).

§ DogFoodAdvisor is owned by Wag Group, maxbone's parent company. All reviews and ratings are impartial and overseen by a veterinary nutritionist.

Risk-free trial — 40% off + FREE shipping

Try Real Food
Rated #1 Freeze-Dried Food§