Salmon + Whitefish
Ocean
A high-protein, chicken-free recipe with 1.4% omega-3 fatty acids for healthy skin and coat.
Key benefits:
- Salmon as the #1 ingredient
- Supports healthy skin & coat
- Chicken-free recipe
Introducing
The smart way to feed daily
Meet our new everyday kibble, featuring three recipes made with real meat first, wholesome grains and a freeze-dried raw coating for added flavor and nutrition in every bite.
Shop Raw CoatedMeet our new everyday kibble, featuring three recipes made with real meat first, wholesome grains and a freeze-dried raw coating for added flavor and nutrition in every bite.
Shop Raw CoatedBeef + Lamb
Terrain
A hearty, poultry-free recipe with DHA + EPA and added prebiotics and probiotics to help support healthy digestion.
Key benefits:
- Beef as the #1 ingredient
- Multi-protein recipe
- Supports joint health
Chicken + Turkey
Roost
Packed with quality protein and essential nutrients to help support healthy energy and development.
Key benefits:
- Chicken as the #1 ingredient
- Supports healthy digestion
- Complete & balanced nutrition
Kibble, upgraded
What is Raw Coated Kibble?
It's the everyday kibble your dog knows, made better from the inside out — and coated in freeze-dried raw on the outside.
- 01
Real meat first
Salmon, beef or chicken is the #1 ingredient, and 60% of every recipe comes from animal ingredients.
- 02
A freeze-dried raw coating
Every piece of kibble is coated in freeze-dried raw, so there’s real flavor and nutrition in every bite.
- 03
Wholesome grains & superfoods
Sorghum, pearled barley, oats and millet, with blueberries, cranberries, pumpkin, spinach and kelp. No corn, wheat or soy.
The Everyday Upgrade
- 100% complete & balanced
- Freeze-dried raw in every bite
- Nutrition for all life stages
- Vet recommended
- No artificial colors, flavors or preservatives
- Made with wholesome grains
Crafted in the USA with globally sourced ingredients
Available in 4.5 lb and 21 lb bags
Not All Kibble Is Created Equal.
Real meat first, a tasty raw coating, and nutrition that goes beyond the basics. Here's what makes Raw Coated different.
maxboneRaw Coated
Traditional KibbleProtein
Real meat first
Meat meals or other protein sources
Raw nutrition
Raw coating in every bite for extra flavor
No raw coating
Gut health
Prebiotics + probiotics
No guaranteed gut-supporting ingredients
Nutrition
No corn, wheat, or soy
Corn, wheat, or soy in some formulas
Why dogs (and their people) love it
An easy everyday upgrade
It’s kibble, upgraded — so switching is simple, and there’s nothing to prep. Scoop and serve.
Supports healthy digestion
Every recipe has added prebiotics (inulin) and probiotics (Bacillus coagulans, at least 80 million CFU per pound).
Joint, skin & coat support
Glucosamine and chondroitin in every recipe, with omega-3 and omega-6 fatty acids, including DHA and EPA.
A recipe for every dog
Ocean is chicken-free, with salmon first. Terrain is poultry-free, with grass-fed beef and lamb. Roost is cage-free chicken and turkey.
How to Transition
Slow and steady wins the bowl. Follow this simple guide to help your pup make the switch comfortably.
% maxbone Raw Coated / % current food
Days 1–325% / 75%25% / 75%
Days 4–650% / 50%50% / 50%
Days 7–975% / 25%75% / 25%
Days 10–14+100% RAW COATED100% / 0%
Every pup is different. If yours needs more time, slow down the transition and adjust at their pace.
Keep Raw Coated sealed in a cool, dry place away from direct sunlight. Use within 30 days of opening.
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10% off
Every recurring order
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